Swansea Tourism boom - With Swansea in the Premier League football or the world renowned beaches like Rhossili Bay in Gower, Swansea is becoming more poplar than ever.

Statistics show Swansea Bay’s multi-million pound tourism industry was worth more than ever to the local economy over the past few years.

Figures released by STEAM - Visitors to Swansea Bay spent over £360m in 2013 – that’s 4% more than in 2012.
STEAM is an economic model that measures the local economic impact of tourism from both day and staying visitors.

2012 tatistics also show over 4.3 million visitors came to Swansea Bay last year – about 200,000 more than the year before.

Dylan Thomas fans from all over the world flooded into Wales, for 

the DT100 festival, the year long celebration of the centenary of the writer’s birth in Uplands, Swansea.
Nick Bradley, Swansea council’s cabinet member for regeneration, said: “Tourism is vitally important to Swansea Bay’s economic wellbeing but we’re determined not to rest on our laurels even though these figures make for hugely encouraging reading.

“This is why a new Destination Management Plan is now in place that brings together the public, private and third sectors to help manage, develop and promote Swansea Bay as a world class visitor destination.

“It means we’re working more closely alongside our hotels, bed and breakfasts, activity providers and other tourism businesses than ever before to highlight areas for improvement and monitor progress.

“The latest figures show our combined efforts are starting to bear fruit as we concentrate not just on marketing our award-winning beaches, Premier League football and major cultural festivals like DT100 but also on important initiatives which impact so much on a positive visitor experience like improved signage and more wi-fi hotspots.”

Mr Bradley said other recent improvements include the re-design of the official Visit Swansea Bay destination website and the allocation of more than £80,000 to tourism businesses in rural Swansea via the Rural Accommodation Grant Scheme.

Swansea’s Rural Development Plan has been investing in a number of tourism-related schemes to encourage people to visit and stay in the more rural parts of Swansea.

Rhossili beat competition from Dorset, Cornwall and Scotland to secure the UK top spot, and Spain, Greece, Italy and Turkey to keep its third-place in Europe for the second year running with the Gower beach improving its position in the world’s top 10 beaches which features Australia, Seychelles and Turks & Caicos – climbing from tenth to ninth.



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